Development of the institutional potential of SEKP
Source of financing : Financed by the National Institute of Freedom - Center for the Development of Civil Society from the Program for the Development of Civic Organizations for 2018-2030
Implementation period : 01/08/2021-31/07/2023
Co-financing amount : PLN 400,000.00 (100% from NIW-CRSO PROO)
Total value of the task : PLN 400,000.00 (100%)
Purpose of the task
The implementation of the task will contribute to the institutional strengthening of the SEKP in a strategic dimension and thus to the improvement of financial stability. The participation of organizations in shaping the cooperation between entities located in the Euroregion in the local and international dimension will increase. It will thus have a positive impact on the socio-economic development in this area, in line with the mission of the SEKP. The proposed actions concern various areas of the organization's functioning and together they form a coherent and complete proposal to strengthen the SEKP. The implementation of the activities proposed in the program will allow the organization to make a significant step forward in terms of both the implementation of the Carpathia brand in border self-governments and the stimulation of cross-sector cooperation for the development of the Carpathians.
Actions
Support for leading directions of mission activities for member self-governments and partner institutions
Support for leading directions of mission activities for member self-governments and partner institutions, taking into account strategic goals in the form of implementing the Carpathia brand. As a result of the implementation of the measure, cooperation between local governments and SEKP will be strengthened, the competences of members will be raised, and thus the quality of activities undertaken by local governments in the field of tourism promotion and establishing partnerships. This will result in strengthening the existing and establishing new partnerships as well as building permanent platforms for national and international contacts in the Carpathian area. The identified resources of cultural and natural potential in the area of individual communes and counties will also be promoted:
- analyzing the resources of SEKP member governments in terms of potential for the Carpathia brand and developing guides for selected Carpathian products / services available in these local governments,
- organization of the Euroregion's flagship event - New trends for Carpathians - for local government units and other institutional partners (including business partners),
- organization of training (2nd round) in the field of effective tourism marketing in the era of changing trends resulting from the coronavirus pandemic,
- organization of workshops (second rounds) on establishing international partnerships and searching for foreign investors and promoting the investment potential of local government units.
Raising the standards of work and organization management
- Training: territorial marketing, team building, networking, public speaking, training in fundraising for NGOs in the field of finance and accounting in NGOs as well as human resources and pays, innovations and new trends in tourism in connection with COVID-19, commercialization of tourism resources
- Institutional Co-ordinator
Technical assistance
- Construction of a professional website www.karpacki.pl , with new, dedicated modules for member self-governments and partners, adaptation to WCAG 2.1 standards. Modules dedicated exclusively to members have also been planned, including descriptions of the potential of individual communes, cities and poviats.
- Retrofitting the office with the equipment necessary to ensure effective conditions.
- Purchase of a specialized program / license for the preparation of presentations.
Promotion of the organization
- Running a fanpage.
- Purchase of a marked exhibition tent with equipment and accessories. It is an indispensable element of promotional activities related to the participation of SEKP employees in domestic and foreign events, fairs, etc.
- Production of a promotional film.
The implementation of the program will allow SEKP to be equipped with tools to improve the management of such cooperation and to increase the involvement of entities - recipients of SEKP services. As a result, the quality of the organization's operations in a strategic dimension will be improved. The products developed as a result of the implementation of the tasks will be conducive to supporting the development of cross-border cooperation and to a large extent will focus on promotion, which will favor the socio-economic development of this region. The activities carried out in conjunction with the support of the human resources potential will have a positive impact on the financial stability of the organization. The implementation of the planned activities will therefore contribute to a significant improvement in the institutional potential of SEKP, expansion of the international network of partnerships and will allow the implementation of the Carpathia initiative throughout the Euroregion.