In the land of Carpathia – ethno stories

Idea and short description

EtnoCarpathia is, on the one hand, a tourist product based on the cultural potential of the former inhabitants of the Carpathians: Lemkos, Boykos, Pogorzans and Dolinians, but at the same time a sub-brand focused on the 4 pillars of the Carpathian Brand Carpathia: authenticity, multiculturalism, experience of space and humility towards nature. EtnoCarpathia is an ideal example of regional tourism, and above all cultural tourism, which brings together the best products and services of a Carpathian nature along with a whole range of key elements for cultural tourism: architecture, cuisine, tradition, art along with a lifestyle embedded in the extraordinary Carpathian nature.

EtnoCarpathia is an ideal proposition for a growing group of tourists – tired of the rush, escaping mass tourism and looking for places functioning based on sustainable development and promoting pro-ecological values. This is confirmed by current forecasts regarding the latest trends in tourism such as: "travelling off the beaten track", calmacations or JOMO (Joy of Missing Out) travel, i.e. trends related to the fashion for slow tourism.

Activities

• Organizing a series of events – Carpathia EtnoDays (3 separate events)
• Series of radio broadcasts promoting the cultural heritage and traditions of the Carpathian region
• Organizing a study visit to another region of Poland with a developed offer of cultural tourism
• Training in marketing and brand promotion (modern marketing techniques, brand management, promotion of local products and creation of promotional content, including the use of AI tools in promotion and communication)
• Promotional materials