Workshops - marketing tools

Organizer:

Association of the Carpathian Euroregion Poland

Date and place of the workshops (optional):

07/06/2021 r. Pod Skałą Krajowice 68 Inn, 38-211 Jasło
June 8, 2021 r. Stanica Kresowa "CHREPTIÓW", Lutowiska 102, 38-713 Lutowiska

Participants:

Local artists, people interested in Carpathian handicrafts and culture / not running a business.

Purpose of the meeting:

Popularization of local products, ensuring the development and promotion of local cultural heritage as well as effective and sustainable use of it in order to increase the level of attractiveness of the Polish-Slovak borderland.

Popularization of the culture of the Polish-Slovak borderland by familiarizing participants with modern marketing tools, including the possibilities of using social media to promote the resources of the borderland.

Registration for the workshop can be made online using the application form, which is available here .

PARTICIPATION IN THE WORKSHOPS IS FREE OF CHARGE.

Workshop program

9:30 - 10:00 registration of participants

10:00 - 11:30 Workshops part 1:

• Introduction to the project, workshop assumptions
• Cultural resources as a tool for the promotion of the borderland
• Introduction to Social Media: creating an account, permissions, practical possibilities
• How to prepare for activities on Facebook, Instagram, YouTube?
• Examples of activities of different brands

11:30 - 12:00 coffee break

12:00 - 14:00 Workshops part 2:

• How to prepare content and plan communication on Facebook?
• How to analyze your Facebook activities
• Tools that will help you in your daily work with Facebook
• How to effectively use Instagram to achieve your goals?
• How to choose hashtags for your posts?
• How to create engaging relations = stories?
• YouTube channel - practical activities
• Practical

2:00 p.m. - 3:00 p.m. lunch

The number of places is limited.

The workshops are organized as part of the "EtnoCarpathia" project co-financed by the Interreg VA Poland-Slovakia Cross-Border Cooperation Program 2014-2020 and by the National Institute of Freedom - Center for Civil Society Development from the Civic Organization Development Program 2018-2030.