Etno Carpatia
Discover the richness of cultures from the Polish-Slovak border
Source of funding:
European Regional Development Fund Interreg VA Poland-Slovakia Cross-Border Cooperation Program 2014-2020
Financing by the National Institute of Freedom - Center for the Development of Civil Society from the Program for the Development of Civic Organizations for 2018-2030
Implementation period:
01/11/2019-30/06/2022
Project Partner:
PP1 Municipal House of Culture Vranov nad Topľou, Kultavranov.sk
PP2 District Museum in Rzeszów, muzeum.rzeszow.pl
Project co-financing amount:
EUR 717 996.46 (85% from the ERDF, 15% from the NIW-CRSO PROO)
Total project value:
EUR 844 701.74 (100%)
Purpose of the project:
Increasing the attractiveness and recognition of the Polish-Slovak borderland through the use of cultural heritage resources.
Idea and short description of the project
The main idea of the project is to develop and promote the cultural heritage of the Polish-Slovak borderland by developing a tourist product EtnoCarpathia based on the resources of Carpathian culture.
Activities planned in the project will be aimed at increasing the attractiveness and recognition of the borderland through the use of cultural heritage resources. The Polish-Slovak borderland is rich in cultural diversity, resulting from the fact that many ethnic communities once existed here, including: Pogórzans, Lemkos, Boykos, and on the Slovak side by the population of the areas of today's Šariš, Zemplín, and Zamagurie. Each of them was characterized by different traditions and craftsmanship, and at the same time they shared a common history and cultural roots. However, due to numerous historical circumstances, a significant part of these cultures has become extinct or forgotten, which poses a threat to the preservation of the durability of the cultural wealth of the borderland.
The result of the project will be the creation of a new tourist product, EtnoCarpathia, based on the heritage of selected Carpathian cultures. This product will be developed under the common, already existing, international Carpathia brand and will offer tourists the chance to get to know the authenticity and multiculturalism of the Polish-Slovak part of the Carpathians, the diverse craftsmanship and unique traditions of this area.
Actions
STAGE I. DIAGNOSIS OF ETHNOCARPATHIA'S POTENTIAL
- Inventory of cultural resources.
The analysis is to include and describe the areas, cultural destinations, distinctive cultures of the PL-SK borderland and their remnants (Pogórzanie, Lemkos, Bojków, Dolinianie, Šariš, Zemplin, Zamagurie). As a result of the above inventory, a report will be created together with a knowledge base. One of the main elements of the report will be the cataloging of resources based on the above cultural areas (e.g. design, cuisine, spiritual culture, crafts, music). Based on the resource inventory report, a strategy of 7 sub-brands creating 1 tourist product will be prepared. - Publication release
One of them will be of a scientific nature, addressed to people and institutions related to the ethnography of the borderland. The second publication will be of a promotional nature and will be issued in the form of an image album covering identified and cataloged brand cultural areas.
STAGE II. DEVELOPING MODERN FORMS OF CULTURAL HERITAGE PROMOTION
- Launch of the EtnoCarpathia internet portal: https://etno.visitcarpathia.com/
As part of the project, the Etno Carpathia internet portal will be developed and launched, informing both about the project and its effects. It will also be the main promotional tool for the created tourist product. - Production of e-guides (E-tool)
In the area of the created sub-brands, 7 completely / partially destroyed / no longer existing objects will be selected. On their basis, e-guides will be created, equipped with both text (audio) and photo versions. An additional element of the guide will be the possibility of applying a picture by a cell or tablet showing the appearance of the object at that time. The above solution will be an additional attraction for tourists who will be able to visit individual facilities in a different, modern way. 4) An additional element will be the creation of a visualization, a hologram of a figure related to the cultural heritage of the borderland.
STAGE III. CARPATHIAETNODESIGN
- Carrying out the CarpathiaEtnoDesign (CED) competition for young designers to use elements of traditional design related to borderland cultures and to prepare Carpathian toolboxes with materials characteristic of borderland cultures.
Based on the results of the competition, the so-called "Carpathian caskets".
STAGE IV. CONDUCTING WORKSHOPS AND INFORMATION MEETINGS
- Conducting information meetings on the creation and importance of territorial brands.
A total of 2 meetings on the border of pl-sk - Conducting handicraft workshops
A total of 7 handicraft workshops on the border of pl-sk - Conducting photo workshops
A total of 4 workshops on the border of pl-sk. - Conducting workshops on modern marketing tools
A total of 4 workshops on the border of pl-sk.
STAGE V. EVENTS PROMOTING THE CULTURAL HERITAGE OF THE BORDERLAND
- Etno Weekend - a two-day cultural event aimed at promoting the values of the Polish-Slovak borderland.
- Study visit to selected ethno destinations (7 days) for 15 European tourist bloggers / journalists who will collect materials during the visit to prepare blogging / journalistic reports.
- International gala summing up the project
